across Canada, they were primed to upend the country’s hypercompetitive wellness industry. Through a regimen-ready range of products, a clever combination of culturally-aware marketing campaigns, and a direct-to-consumer business model that addresses the shifting demands of today’s online shoppers, the Desmaraises have set a new precedent for wellness brands.
In November 2020, Business Insider named Athena Club one of the 25 fastest growing e-commerce brands. In the past 24 months alone, the brand has shipped over 1 million products to customers across the U.S. while their subscriber base has increased by over 1000 per cent.
“We saw an opportunity to not only create a product that was affordable and that didn’t charge a crazy amount for the quality that customers deserve but we also saw an opportunity to show how people actually use their razors.” says Maria Desmarais. “I mean, you don’t just use a razor to shave your legs; you can shave your face, your armpits, your elbows, and your knuckles. You can even share your razor. Everyone shaves differently so we want to share everyone’s stories.
Hypocrisy at it’s obvious. Role switching but hey, the female gender still keeps the towel covering her chest while the other is around the waist.
What's wrong with this, is I feel I have to hurl! Confused does what the confused understands! So very sad....
With so much else going on around us, why is this shit even news? Who really cares.
The world I’d MESSED UP! 🤮🤮🤮🤮🤮🤡🌎
Gender-confusion is the number one reason for suicide in children
Much vom
I haven’t opened this odd thing with a photo of shaving🤔🤔
Wtf 😬