Freeletics doesn’t pretend to be better than a human trainer, but it does say it will learn from you and create a unique workout from over 3.5 million different options to optimize your health. 85% of the time, CEO Daniel Sobhani tells me, people like the workout the AI creates, rating it “perfect” afterwards.
After using the app, “we know you better than probably you know yourself,” Sobhani says. At least in terms of physical capability. And that was true for him too, in a sort of Hair Club for Men not-just-the-CEO-I’m-also-a-customer way. “We combine causal inference modeling with data mining techniques, to generate this personalized training experience based on user source data,” Sobhani told me. “So the data that we get from the user and capability estimation … that’s really the absolute gist of what we’re doing.”In some ways, an AI-driven fitness coach can be better than a human trainer. It has access to more data, knows more exercises, and can track your progress more precisely.
In fact, according to the survey, not only have nearly 50% of men been experimenting with meditation, 80% have been exercising more for their mental health as well as physical fitness. Given that men were more intimidated by going to the gym than women, that might be a good thing.