The hallway leading to the clinic was plastered with posters – some nearly half my size – of extreme close-up shots of genitalia ravaged by sexually transmitted infections like gonorrhea and chlamydia.
That ghastly scene in that dreary walkway was what most messages about sexual health were like: scary. For the first time, an actual study proves that sex education and sexual health interventions that reflect the reasons people have sex – including for pleasure – work better in getting people to use condoms and practice safe sex.Making safe sex sexy and pleasurable
Specifically, the review of 33 interventions that targeted STI/HIV risk reduction found that sexual health programs that put an emphasis on sexual pleasure “significantly improved” participants’ use of condoms. From vacations, to cars, to ice cream, most everything in the world uses sex to sell, to change attitudes, and influence behavior – that is, except sexual health. Globally, there are a billion easily preventable STIs each year.
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