The lack of regulation to address cross-border marketing of alcohol is of particular concern for children and adolescents, women, and heavy drinkers.
In addition, alcohol consumption among women is an important growth sector for alcohol production and sales. “Alcohol-dependent people frequently report a stronger urge to drink alcohol when confronted with alcohol-related cues, yet they rarely have an effective way to avoid exposure to the content of the advertising or promotion,” said the report.
“A disproportionate number of these alcohol-related deaths occur among younger people, with 13.5% of all deaths among those who are 20—39 years of age being alcohol-related,” said the report.
Alcohol advertising must b banned on all channels/platforms.