a copywriting firm that teaches recruiters how to write better job posts. It has been edited for length and clarity.
My company does copywriting for recruiting. We teach recruiters to write, specifically job posts. I am getting more calls than ever from employers realizing how fundamental a job post is and that they need to know how to write one.During the Great Resignation, recruiters started to throw their hands up. They thought,"We tried everything we've always done. We posted the job everywhere. We made some phone calls. We poached people from this other company.
and other biased approaches and descriptions of work that do not provide universal meaning. Rein in a long list of qualifications and requirements. It shouldn't be a laundry list.When people ask me if they should include salary in a job post, I ask them,"Have you ever taken a job without knowing how much money you would make first?" It's just basic human choice. We would never accept a job without knowing how much money we'd get in it.
I tell people buzzwords are banned, but in truth, buzzwords are banned if you do not provide context that actually tells people what they mean in that specific role at that particular company.My biggest advice is to tell the truth. It sounds so simple, but nine times out of 10, there's some block between our head and our hands.
Write things that are real and true for success in that role, and your job postings will almost instantly improve.Subscribe to push notifications
我以帮助公司写更好的职位为生。以下是您的企业如何改进其挂牌，并吸引更多有才华的候选人。