L’Avant Collective and Christy Turlington Burns’ Every Mother Counts Partner for Mother’s Day

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“We’re proud to support this wonderful organization financially and to contribute to spreading the word about their amazing work,” L’Avant Collective founders Lindsay Droz and Kristi Lord told WWD in a joint statement.

Founded in 2010, Every Mother Counts was created after Burns suffered a postpartum hemorrhage following delivery of her first child and learned that hundreds of thousands of women die each year from childbirth.

According to the organization, “while the maternal mortality rate has been decreasing globally, it’s on the rise in the United States, where one in five women of reproductive age is uninsured, and women of color are three to four times more likely to die in from complications of pregnancy and childbirth.”Marking L’Avant Collective first Droz and Lord launched the company — headquartered in Seattle — in 2020 with the aim of producing stylish, non-toxic goods.

“At its core, the story of L’Avant Collective is the story of two moms looking to make a healthier environment for our children,” they continued. “That’s why

 

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