Sarma Melngailis, the American chef and businesswoman behind the New York raw food restaurants Pure Food and Wine and One Lucky Duck, played an integral role in bringing veganism into mainstream US.
That the pair were eventually apprehended after ordering a Domino's pizza only added insult to injury.Bad Vegan is just the latest in a stream of documentaries and drama series chronicling the fraudulent exploits of shady business owners and con artists. To others, however, Melngailis was very much complicit in the grift: lying to investors, draining her business' funds, even defrauding her own mother out of US$500,000 . Some viewers have interpreted the ending of Bad Vegan as supporting this hypothesis.