Umar, who stated this while launching the #SmokeFreeNollywood campaign, in Abuja, regretted that movies influenced more than one-third of those who died from the intake of tobacco.
According to him, the call is in line with the Nigerian Tobacco Control Act that prohibits tobacco advertising, promotion, and sponsorship, explaining that films depicting historical tobacco users as characters must contain strong anti-smoking narratives and health warnings.“Many Nollywood films today contain smoking scenes that glamourise the use of tobacco products, such as cigarettes and shisha, which unconsciously recruit viewers into damaging habits that harm their health.
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