Deric Crawley and Muhammed Abdul-Basit launched streetwear brand Jeantrix in 2006. In November 2021, the brand opened a brick-and-mortar store and increased sales by 350%.
launching an in-person location might seem like a risky decision. But for Jeantrix, it turned out to be one of the most lucrative moves the co-founders could have made: The company has seenCrawley and Abdul-Basit spoke with Insider about the decision to open a brick-and-mortar store and the other ways they've found success. The interview has been slightly edited for length and clarity. Define your brand to createBefore we started Jeantrix, we were creating pieces for ourselves.
Now we have a customization station in our store. Allowing customers to work with us has set us apart from other brands. We believe that now, more than ever, it's really important for brands to let their customers in like that.
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