Rogan deal blunts Spotify’s edgy podcast appeal

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From Breakingviews: Spotify is slapping advisories on its shows after a Joe Rogan COVID-19 misinformation spat. Putting the audio equivalent of parental advisory on such content is unlikely to enhance its appeal to listeners, writes karenkkwok

- U.S. podcaster Joe Rogan on Jan. 30 apologised and pledged more balance on his show, broadcast by streaming service Spotify Technology, amid a backlash against Covid-19 misinformation.

- "If I pissed you off, I'm sorry," Rogan said. "I will do my best to try to balance out these more controversial viewpoints with other people's perspectives so we can maybe find a better point of view." - Spotify Chief Executive Daniel Ek said on Jan. 30 that he might disagree with some views on the platform but that it was "important to me that we don't take on the position of being content censor”.

- Spotify said it would add an advisory to any episode featuring discussions about the pandemic in order to direct listeners to a Covid-19 hub containing information from medical and health experts, as well as links to authoritative sources. - Singer-songwriters Neil Young and Joni Mitchell are among prominent figures who have asked for their music to be removed from Spotify in a backlash against Covid-19 misinformation on Rogan’s show.Register now for FREE unlimited access to Reuters.comReuters Breakingviews is the world's leading source of agenda-setting financial insight. As the Reuters brand for financial commentary, we dissect the big business and economic stories as they break around the world every day.

 

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Breakingviews KarenKKwok Calls it misinformation... Japan just released information on ivermectin... Reuters fact-checkers are 100% based on opinion...

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