The FCC will vote Thursday on a proposal to make companies cough up the details of their internet speeds and prices in easy-to-read "broadband nutrition labels."The communications regulator is newly flexing its muscles over cable and telecom companies in an attempt to make it easier for consumers to comparison shop for high-speed internet.
The idea is meant to address long-standing consumer complaints about confusing promotional prices and the difficulty of comparing internet providers' offerings in an apples-to-apples way. Cable industry group NCTA was involved in the development of the label in 2016 and said it would work with the FCC again on implementation.
“We look forward to working on these measures, but the key is not to impose rules that are burdensome or counterproductive to consumers and providers.”The FCC's vote comes less than a week after chairwoman Jessica Rosenworcel circulated a measure to her fellow commissioners that would ban practices she says reduce competition among internet service providers in apartment buildings.