The legal-tech startup picked crowdfunding over venture-capital money to grow at a steadier pace.UpCounsel, an online marketplace where companies such as Airbnb andUpCounsel launched itson Wefunder, a crowdfunding site for startups, in July. Over the next five months, CEO KJ Erickson posted videos about the company, answered investor questions, and hosted webinars. When the campaign ended in December, the startup had raised $4.22 million.
VCs invested more than $1 billion in legal tech this year, data from PitchBook indicated. But the"move fast and break things" VC credo didn't align with UpCounsel's goals, Erickson said. UpCounsel has about 2 million monthly users, 500,000 of which were subscribed to its email list when it launched the campaign, which it used to circulate news about the crowdfunding.
一家合法的科技初创公司选择众筹而非风险资本，并筹集了400多万美元。这是怎么做的。