The fitness game startup riding the at-home workout trend during Covid-19 pandemic

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The maker of a basketball training app used by the NBA introduces Active Arcade, an exercise gaming app made for regular users. The coronavirus pandemic has driven demand for toys and game consoles that let users burn calories at home in a fun way.

’s second largest market, according to Wu.

“This is a good example of the market pulling the product out of us,” said Wu, who added that Nex’s Hong Kong office is instrumental in supporting the app’s growth in Asia. “We were able to cement things in app stores in China translate things into Chinese – a lot of things that a lot of US companies probably struggle to do as quickly as we did. ”

David Lee, co-founder and CEO of Nex, said that videos and other data generated by users through its apps remain private by default. Users can also choose to store videos on the company’s cloud, where files are encrypted, he said.

The team is also considering making the app available on Microsoft Windows and Apple’s macOS in future, Lee said., but the team has some early ideas for monetisation that are “pretty standard practices” in the gaming industry, according to Wu, such as selling music packs and other in-app items, and charging to unlock harder levels. – South China Morning Post

 

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