’s playful new pop-up, where leather goods and silk scarves stand in for kettlebells and yoga straps.On Wednesday, November 3, I stepped into a brightly lit exercise studio with orange walls, artful archways, and shelves filled with fashionable sneakers. But this wasn’t any old barre class—this was #HermèsFit, a pop-up shop in Brooklyn’s Williamsburg neighborhood that combines the worlds of fitness with luxury goods.
I scanned the day’s offerings, searching for the most out-there-sounding class options, and settled upon something called “Mirror Mirror With Small Leather Goods,” and a 30-minute “Voguing With Hats” session. I had no idea what I was getting into, nor was I sure what any of it meant. While I am generally uncoordinated, I am nothing if not curious.
I trooped upstairs, where the classes took place; Hermès associates decked out in all-orange outfits were surrounded by displays of Hermès lipsticks and silk scarves hung like paintings. I was handed a grey leather wallet with the brand’s signature gold “H” buckle and ushered into the class, where a cheerful aerobics instructor was leaping and jumping in circles, holding his own wallet with both hands all the while.
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