Day in the life of The Z Link founder Erifili Gounari

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The 21-year-old founder and CEO behind a social media agency that's worked with Deloitte and the UN swears by this 7:30 a.m. to midnight schedule.

The Z Link launched in May and is on track to net six figures by next year, she told Insider. See more stories on Insider's business pageWhen Erifili Gounari advises her clients on their social media strategy, she tells them three things: Be community-driven, modern, and most importantly, authentic. Those practices have helped the 21-year-old grow her social media agencyThe Z Link helps companies refine their appeal toward Gen Zers in the hopes of netting a piece of theirspending power.

"Social media marketing was one of the lucky industries that didn't take a huge hit from the pandemic as the demand for it continued steadily," said Gounari, who's currently based in Athens, Greece. The Z Link also operates"The Gen Z Club" room on social networking app Clubhouse, which amassed over 14,000 members since its creation in January.

If the weather is bad, she'll do a quick workout inside before showering and meditating. Then, she'll eat the breakfast she prepped the night before and drink a hazelnut-flavored coffee. It's important to take care of both mental and physical health, so she reads a book while drinking coffee. Currently, she is reading"This is the only time she's able to incorporate reading into her day."I took a speed-reading course earlier this year so that I can fit even more books into my life while comprehending and retaining all the information," she said.

 

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