Il Makiage is betting on hyperspectral imaging software as it builds out two stand-alone brands, the first of which will bow this year.
Voyage81, whose technology is available via app and eventually, a hardware version, allows for more in-depth analysis of skin and hair features. Its software can “depict facial blood flows” and “map out melanin and hemoglobin content of skin based on a selfie,” said Dr. Boaz Arad, cofounder and chief technology officer of Voyage81.“This is a game-changer for beauty and wellness overall,” he said.
Holtzman attributes the company’s growth to its investments in proprietary technology, its product formulations and its online customer experience.
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