MANILA—The Belo Medical Group apologized early Wednesday for what it acknowledged was an “insensitive and upsetting” ad, which depicted a woman’s physical transformation while stuck at home due to the coronavirus lockdown.
Within seconds, she grows facial and body hair, is covered with blemishes, and gains significant weight.“Tough times call for beautiful measures,” goes the tagline of the campaign. “This pandemic has been exhausting. Luckily, Belo reminds us that it’s here to take care of us,” the group said. Past midnight on Wednesday, the Belo Medical Group addressed the criticism, issued an apology, and took down the ad from its official channels.Here’s Belo’s statement, in full:
What can you expect from a superficial person (?) 😋
Wow, how desperate, lugi siguro sila this year ....
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