“The campaign themes are multifaceted with clear, concise, informative and educative messages aimed at arousing the awareness and consciousness of the general public about the various infractions that impact negatively on our healthcare delivery system
“These campaign themes intend to address public health challenges such as, dangers of buying medicines from hawkers, abuse of Codeine and self-medication especially among youths, the dangerous effects of using Kerosene tanker to load groundnut, dangerous practice of using potassium bromate to bake bread, and the use of Azo-dyes in Palm oil which causes cancer.
“Others are dangers of using Sniper to preserve any type of food or to keep flies away from meat, use of formalin on food and its associated health hazard. Low level of exclusive breastfeeding practice by lactating Mothers and its associated health hazards, dangers of wrong use of pesticides and insecticides, wrong use of chemicals and its hazardous effects and the problem of antimicrobial resistance arising from animal meat.
Mass Media, Vibrant Youth Organisations and Civil Societies in the eight pilot states are in the forefront of the Sensitization campaigns while, the target audiences are Market Women and Men, Road Transport Workers and Employers, Community Youth Organisations and Students.