Biles split with longtime sponsor Nike in April to sign with Athleta, the athletic clothing arm of Gap. Biles’ deal with Athleta also includes sponsorship of the Gold Over America victory tour later this year, which will star her as well as other USA Gymnastics team members.
At the time, Biles said she signed with Athleta over Nike because she wanted to be aligned with a brand more reflective of her values. “I feel like they work very closely with women and girls and letting them have a voice and kind of breaking those beauty standards,” Biles said in May. Biles launched her first ad campaign with Athleta in June, including a video that showcases the people that have supported her through her rise to superstardom.“We stand by Simone and support her well-being both in and out of competition,” Athleta said. “Being the best also means knowing how to take care of yourself. We are inspired by her leadership today and are behind her every step of the way.
My Star Simone Biles Simone
The companies are supportive out of fear of the dreaded viral boycott…
Mental health is important. But the Olympics is for people mentally and physically ready to represent a nation. Stop celebrating quitters.
While I’m a fan of Simone and think she may be the greatest gymnast ever, does she not (Osaka too) realize that she was a public figure before these games? And to make light of mental health issues after these games started sounds like a PR move. This didn’t exist before the
I am beyond believing the comments like 'She should have pushed on through'. A loss of confidence doesn't work like that. I wonder if some gymnasts suffer a form of labrynthitis which suddenly affects their spatial awareness.
freshwaterpurl She is an amazing athlete and she did the right thing! We will see her again!! 👍😉🇨🇦
What else could her sponsors say without alienating and offending everyone who suffers with mental health issues? The Russians are gloating.
When you have an athlete that high profile, you have no choice but to support. And that's how real change starts: High profile athletes making moves considered 'out of the ordinary', forcing their big-named sponsors to support (or risk losing them).
Z recent irresponsible statement of StateDept provoked TPLF to invade Amhara region & committed atrocities against civilians. Following TPLF's aggressions hundreds of Amharas r killed & tens of thousands displaced. Time2ProtectCivilians NoBackChannel4TPLF UNReliefChief UN
Open about adderall withdrawal?
Don’t kid yourself they’re doing it out of altruism. It’s about money for them and they see this only as a opportunity to make more.
Look at working class STRUGGLERS mad! LOL
The real story should be how it became international news that a top athlete did the right thing to take care of themselves and half of their own country shit on them for it
in case the bitter, racist whites were wondering— yes, those checks are still clearing bye! 👋🏽
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