A dramatic government health advertisement showing a young woman gasping for air while on a ventilator has sparked a backlash in Australia, with social media users criticizing its targeting of young people for coronavirus vaccination — the majority of whom are not yet eligible to receive the recommended shot.
While Australia has fared better than many other developed nations in keeping infections relatively low, Sydney has seen case numbers surge in recent weeks as the Delta variant takes hold. In response to the outbreak, restrictions have tightened in Australia's largest city, with tough rules in place limiting outdoor gatherings, exercise and shopping.
Bill Bowtell, adjunct professor at the University of New South Wales and strategic health policy consultant, said the ad is"misconceived in every possible way." Earlier this month, Prime Minister Scott Morrison announced that people under the age of 40 could ask their general practitioner for an AstraZeneca shot even if they were not yet eligible to get a vaccine, reversing a policy that previously gave priority to high-risk groups such as health care workers and the elderly.
Would incentives help more than terrifying commercials? Some US states have offered scholarships, million-dollar lottery tickets, free beers and even shotguns as incentives to increase the vaccination rate.
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