Backlash over 'graphic' COVID-19 ad after first death in Sydney's latest outbreak

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Chief Medical Officer Paul Kelly says a new TV ad is intended to be 'graphic' to motivate people to get vaccinated, but critics say young Sydneysiders cannot act on the message as the vaccine is not yet widely available to those under the age of 40.

Health workers who work with patients in ICU said the images shown are inaccurate and misleading.

"We’d never deliberately let you suffer like that," he said in a post on Twitter."We’d try to get increased support before it got that bad." She added that the age of the young woman suggested targeting towards under 40-year-olds who are not eligible to receive the vaccine at this stage.

 

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ScottMorrisonMP. I remember not long ago people were criticizing the gov’t for not having an ad out to encourage people to get the jab. You are damned if you do and damned if you don’t. Celebrities were hoping the ad would include them. Like the XmasGreetings they do end of year

I remember not long ago people were criticizing the gov’t for not having an ad out to encourage people to get vaccinated. You are damned if you do and damned if you don’t. Maybe Celebrities were hoping the ad would include them. Like the Christmas Greetings they do end of year

We need appropriate vaccines first! Tell people they need Pfizer but don’t provide it and then have campaigns to vaccinate people. WTF?

Whatever it takes for me it’s the vaccination version of the grim reaper ad

SBS And then some - I’ve a mind to believe the young of NSW have brighter intellect that this to be so moved… also expect Arts Directors are already working with Playwrights to shadow Hamilton in the brighter times ahead.

SBS The Gov having the audacity to scare the public, when it's THEIR fault, the public didnt get the PROMISED Roll Out!

This government is clueless. Young people aren’t even eligible for vaccines short of flying to the US how can they get vaccinated?

Australian figures show that a young fit healthy woman is one of the least likely to require any medical assistance!

Scott Morrison would be remembered by historians as ruthless/selfish and a great back stabber to Turnbull and failed to control the spread of Covid , super slow vaccination of Australians and also did not care at all about the Aussies stuck abroad due to the pandemic

He's both outdated and mistaken. It wasn't the 'graphic' ads that worked for AIDS, it was the witty one 'If it's not on, it's not on'

And that was the ‘cleverest’ ad that Australia could come up with? I would have preferred Lara Bingle saying, “Australia, we have the vaccines, where the bloody hell are you?” But that would be a lie, wouldn’t it?

Deliver yourself from FEAR, TURN off YOUR FREE to AIR TV, completely! turn your attention to that which builds up educates empowers and frees you and others from FEARS

It’s a total gaslighting ad!! Acting like people not wanting to get vaccinated is the issue, when in reality THERE AREN’T ENOUGH VACCINE DOSES!!

There's a Dark Web feel about this ... Brilliant messaging if you want half the herd to stampede off a cliff, while the other half looks around the room like they've just turned up to a flat earth convention by mistake. We all know in which camp we belong by now!

Funy how he is wearing a mask that will not in any way stop a virus & if it were as deadly as he seems to wish it were then people would be fined for using them 😳 But don’t take my word for it, google the data on the masks Woolworths sells that he is wearing 👇

If that as motivates people to do anything, it would be to become a health care worker to give patients proper care instead of neglecting them in such distress. Or maybe go into advertising to make a half decent ad. COVIDVaccination auspol ScottyDoesNothing

I want to be vaccinated but can’t even make an appointment. I’m 58.

billbowtell This as should be played outside all election booths at the next election to illustrate what this LNP is condemning young Australians to potentially face due to their inept management if the pandemic

It's not a motivating ad. Just saying

billbowtell When the Aids campaign ran, there were plenty of condoms.

billbowtell If this virus can be asymptomatic, how does the government know we all haven't had it yet. Bill, will you tell us about your funding from the Bill and Melinda Gates foundation?

The dept that tells, is saying to the munchkins go get. But it didn't ask the dept that gives, if it had got from the dept that gets what it needed to fix them that want to be fixed but can't because there are no fixings to get. Such is life in the wonderful land of Scomos Oz.

just sell the ad to cigarette company..

This ad is basically just a metaphor for how well the govt is handling the vaccine rollout. Gaslighting a group who aren't even eligible for a vaccine they don't have access to. LNP will shift blame ad infinitum. A horrible ad, totally sadistic and tone deaf.

Insane ads promoting vaccines when none are accessible atm. Basically you're asking people to go out and mix with potential virus carriers at hot spots (Drs surgery or hospitals etc) to look for vaccines. Daft. Stay at home till you can get a guaranteed appointment for vax.

florezcata They keep demonstrating improvisation

Under 40’s outside of Sydney also have an availability problem

Would love to get vaccinated

Motivate young people who can't get the vaccine

Apart from the oddity of blaming young people for not getting vaccinated when getting vaccinated is not possible - using shock and awe as a motivational tool quickly loses its impact...

So clearly a dire warning of life and death not to vote for incompetent idiots next election? The way the government is trying to spin this is sick. We’re all waiting folks. Where are the vaccines?

Or for those left in limbo pand after a bad reaction to AZ GregHuntMP

Australia are a country of pro-vaxxers, have been for a very long time, we embrace vaccines. The only obstruction for getting Covid vaccinated is govt incompetence at every turn.

Hell yeah, just mash some spike protein in there with that whole mess of other crap that don't work so well and then bludgeon, threaten and bribe as many people as possible into getting an armful of it.

Same level of appalling incompetence - those who designed and authorized this 'shock horror' message are also behind the VaccineStrollout debacle. And even if vaccine was available stat and in abundance, this message is excruciatingly terrible.

margo694 The LNP and their medical lackeys... Who remind me of Dr Nick from The Simpsons Are responsible for gas lighting the country and using a repulsive mechanism via this ad to intimidate when they haven't provided The vaccines..

Tone Fu**ing deaf

Naturally everyone else is to blame except Morrison, except this time he has stuffed up as his target audience can’t actually get vaccinated

How dare they make an ad about a vaccine we can’t get. And show how we’ll suffer because we can’t get it!

Umm yes exactly. I’d be vaccinated months ago if I could.

Even the people who are eligible can't get appointments until September - staff in aged and health care, disability care. Young healthy people will be lucky to get a jab by next year. And some medical staff with PTSD are so traumatised by the ad theyve had to get off social media

👇 ScottMorrisonMP GregHuntMP healthgovau PKelly_CBR Absolute fools - please take the nation to the polls. Cc AlboMP tanya_plibersek SenKatyG

I wouldn't apologise for the graphic imagery. Aussies overall lack the urgency as generally too many either think 'she'll be right' or the medicos are planting 5G microbes in the vaccines. Until death approaches people, they won't act.

Scare the crap out of people who already have been failed by you. Way to go ScottyTheGaslighter

'young' people aren't the problem Try the anti vax entitled boomers who aren't getting the jab. Under 40s have only recently been able to get it.

As if the professional medical staff of our hospitals, those great, dedicated people would let a patient get to this level of distress. How fucking dare you try to throw them under a bus like that! That is not leadership, that is callous cowardice. Shame on you!

You don’t motivate the public through a massive fear campaign. It is counter productive.

Footage was made last year during VIC's 2nd wave, originally targeted to following the rules, protect each other, canned after we pulled through. But Scotty nickel and dimed the vaccines, think he's going to record new footage for a $40M ad campaign? heavens no. This is cruel.

Bookings for vaccinations are not available til bloody October. People can't get vaccinated til there's serum enough to do so. Oh & Y is it the politicans all got done outside their 'entitlement groups'?

The ad is appalling in that it is blaming unvaccinated young people who are currently ineligible for the recommended vaccine. This could be the upcoming fate of an under 40 year old unvaccinated school teacher or student - DeltaVariant LongCovidKids vaccinesforteachers

Frewen does a Gruen.

Indeed, i'd get vaccinated but can't because i'm under 40.

Another. Miss. 👍

If they wanted the message to cut across, then they should have geared it to the over 40s who can actually get vaccinated. Why target a group that is ineligible at the moment?

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