, the game-changing fitness company founded in 2012. “I think that’s a sign of a really successful festival.”a first-of-its-kind, three-day musical event leading up to the July 4th holiday that offered Peloton members 25 different acts to sample — among them: Tina Turner, Gwen Stefani, Pearl Jam, Depeche Mode, Rosalia, Nas and Migos — in multiple “tents” and “sets” varying in length up to 45 minutes.
Indeed, Riley contrasts today’s festival-goer with those of past generations. “It’s not about smoking cigarettes and drinking until the wee hours while hanging out listening to rock bands,” she says. “What you see right now is people who are young and they’re also into health and hydration and energy. Music is motivating, and there’s something about that excitement that’s intrinsic to being driven to peak performance.
Peloton’s pandemic pivot was the envy of countless companies looking to capture consumers’ attention in the increasingly competitive world of content. With gyms, yoga and pilates studios closed during COVID, sales of home exercise equipment shot up in 2020 and Peloton was a direct beneficiary as purchases of its interactive bike saw backorders and delivery delays of six to eight weeks last summer.