Top ad exec Carolyn Everson, who played a key role in building its massive $84 billion ad business and managing the company through controversies in recent years, is
Insider compiled a list of the 25 most powerful and important advertising execs at the company. Their roles span ad sales, strategy, marketing and product across Facebook's properties including its core app, Instagram, WhatsApp, and Messenger.Ty Ahmad-Taylor, VP of product marketingAhmad-Taylor works with the company's engineering and sales teams to market ad products across Facebook, Instagram, WhatsApp, and Messenger.
He previously spearheaded publisher monetization tools for Audience Network, an ad network where publishers can run ads on their own or through third-party apps. Audience Network has been hit hard by Apple's App Tracking Transparency privacy change because it uses Apple's IDFA to target ads, an identifier that Apple is restricting.
"Changes in the industry today – privacy and data usage, cross-media measurement, brand safety, and more – will have economic and social implications for years to come,""Facebook is at the center of every one of these conversations and has recognized the key role it should play in working with the industry to navigate the path forward.
Facebook needs to control more the flow of information, and ads that appear on the home tab. Many times they overwhelm. It also needs to make easier how to unfollow people and unfriend them. This will make it better, lowering the flow of info. facebookapp FacebookWatch
So is it 21, or the top 25?
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