Thanks also in part to the response of a growing multicultural population and increasingly adventurous Australian mainstream consumers, Woolworths is ramping up the number of store locations where Philippine products can be found. The Philippine products now available alongside the world’s famous brands in the international food section of the Woolies are Filipino sauces and mixes from vinegar to soy sauce, salty snacks, biscuits, rice noodles, and other local favorites.
Philippine Trade Representative to Australia Alma Argayoso said they aim to grow the market and make Filipino products more available not only to Filipinos but also to Australian buyers. Other Philippine-made products, either branded or toll-packed in the Philippines, such as canned tropical fruit, fruit juices, banana chips, virgin coconut oil, coconut water, coconut flour, and other coconut products are also available in the mainstream aisles of Woolworths and are widely distributed in over 900 Woolworths stores Australia-wide.