The push will support its expansion into food categories beyond yogurt.Visit the Business section of Insider for more storiesGreek yogurt maker Chobani is launching what it's calling its biggest advertising push as it tries to become a larger food company.
eyeing an IPO with a target valuation of as much as $10 billion"Until 2019, we were just a Greek yogurt company — today, Chobani is a full-blown food company playing in multiple categories," Federico Muyshondt, the company's chief commercial officer, told Insider."The campaign marks that evolution."
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