These are the 6 women leading Big Auto into a highly competitive and uncertain future - Business Insider

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These are the 6 women leading Big Auto into a highly competitive and uncertain future

Become an InsiderThe auto industry has often been thought of as a man's world, but numerous women have risen to high levels of power and influence.She's joined by a roster of other women who have considerable influence and responsibility.It often thought that the Detroit auto industry is a man's world, but that actually isn't true.

Fiat Chrysler Automobiles has more men at the top than its Big Three competitors, but Marissa Hunter looks after the lucrative and ultra-competitive US market and steers the company's most important brands.Bill Pugliano/Getty The problems didn't let up even as Barra consolidated her team and established her leadership style. Trump's election threw GM for a loop, as it contended with potential border taxes on vehicles and parts it produced in Mexico. Later, GM and Trump tangled over the closure of a factory in Ohio.

"We are disrupting ourselves, we're not trying to preserve a model of yesterday," she told Insider in a The electrified future kicked off in earnest at the beginning of 2020 when GM unveiled its Ultium battery technology, facilitated by a deal with LG Chem to build a battery factory in the Midwest. GM's ambitions also have big money behind them: the carmaker will spend $27 billion to launch 30 electric vehicles by 2025.

when Brycz was promoted in 2018. "Kim exemplifies the leadership behaviors that are critical to the collective success of the company."Wahl had been in charge of marketing for Cadillac when in 2019 GM tapped her to become the carmaker's Global Chief Marketing Officer, a role that it hadn't filled under CEO Mary Barra's tenure.

"There are moments in history when everything changes," Wahl said when GM more recently unveiled a campaign to promote its electric technologies and showcased a new corporate logo.

 

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