Exclusive: Google, Fitbit deal set to win EU okay after fresh concessions - sources

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Alphabet's Google is set to win EU antitrust approval for its $2.1 billion purchase of fitness tracker maker Fitbit to take on Apple and Samsung in the wearable technology market, people familiar with the matter said.

BRUSSELS - Alphabet’s Google is set to win EU antitrust approval for its $2.1 billion purchase of fitness tracker maker Fitbit to take on Apple and Samsung in the wearable technology market, people familiar with the matter said.

The world’s most popular internet search engine on Tuesday offered fresh concessions to the European Commission in a bid to address concerns the deal could entrench Google’s power in online advertising and boost its trove of data. “We’re also formalizing our longstanding commitment to supporting other wearable manufacturers on Android and to continue to allow Fitbit users to connect to third party services via APIs if they want to,” Google said in a statement.The concessions, reported earlier by Reuters, are set to clear the way for the deal to be approved, the people said.

The EU competition enforcer will now seek feedback from rivals and customers before deciding whether to accept Google’s concessions, demand more, or either clear or block the detail.

 

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Always get your concessions fresh!

Dress it up any way you want it's just A same spy tool you've tricked people into paying for!

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Google offers concessions in fresh bid to win EU okay for Fitbit dealAlphabet unit Google has offered concessions for a second time in a bid to address EU antitrust regulators' concerns about its bid for fitness tracker maker Fitbit , a European Commission filing showed on Tuesday. Just say “NO”
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