The day after the CDC opened its Emergency Operations Center for Covid-19 on 20 January 2020, Dan and I were asked to create an identity for the virus. Maybe you can think of it as a mugshot, something that represents what this enemy is.Because of our experience in the past, they left a lot of it up to us, but they requested something up close, with a bit of drama, something bold that was going to catch the public’s attention. It’s a public health emergency alert essentially.
AR: Can you deconstruct the end result for us and describe how the design process and its outcome fulfil those objectives?We wanted it to be really bold and attractive. First of all, we wouldn’t have wanted it to be too playful. People just wouldn’t take it seriously if we did that, right? We needed something that felt serious. So, we played upon the realism a little bit, using it to help people understand that this thing actually exists. That was my main goal, to make it pop out of the page.
and texturing, and the camerawork. After that, we use Adobe After Effects to do final polishing touches.Once we’re done, there’s what’s called a quality control or quality assurance check at CDC that goes through the design department and scientific clearance, at the same time. With this project we didn’t have to do many edits, so it went pretty smoothly. Dan and I worked on the project for a week, and then there were two to three days of clearance before it was released on 31 January 2020.
AR: You and Dan have worked together on many important projects at the CDC, including Ebola. How did you divide your roles and responsibilities in this one?
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