Maybelline is launching Brave Together, a new global philanthropic platform aimed at raising mental health awareness and supporting people with anxiety and depression.
“We know that one in five people are living with anxiety or depression, including an astonishing number of women — they’re more than twice as likely as men [to live with anxiety or depression],” said Trisha Ayyagari, global brand president, Maybelline New York. “We want to support them on their mental health journey, and know they’re not alone — it aligns closely with our values.”In the wake of the global coronavirus pandemic and a new civil rights movement in the U.S.
Maybelline’s co-branded text line, in partnership with Crisis Text Line, is yet to launch. Ayyagari is hoping the text line will encourage those are are hesitant to talk about mental health issues to open up. “A lot of people have trouble talking about anxiety and depression and we thought reaching out through text was the easiest way,” she said.