launched in 2012 ahead of the boom because its founders saw wellness as the next big thing before others did. Often pioneer brands like HUM Nutrition don’t end up reaping the benefits; however in this case HUM has continued to lead the pack with its unique innovative approach. As the industry continues to grow at a rapid pace, consumers are becoming more and more overwhelmed and skeptical about what actually works.
Faulstroh began his career in technology. When it came time to start his own company, his entrepreneurial spirit led him to the wellness industry where he could make money while improving consumers’ lives. He didn’t think the two had to be mutually exclusive. During the launch of his first venture, the vitamin-enhanced water brand V Water, Faulstroh was struggling with adult acne.
Prior to HUM, vitamins were sold in basic, black, white and brown labeled bottles. HUM created an iconic and colorful brand that, because of their aesthetic and focus on specific concerns, moved vitamins from being hidden in the cabinet to being displayed on the counter - creating buzz and brand recognition on social media. An omni-channel strategy has enabled the company to become the leading nutrition brand in prestige beauty.
And by knowledge, you mean scamming. Bye 🙄
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