“We are closing today to attend to the wounds of our people because this thing has been traumatic. They have been in the front lines of the intimidation by the EFF,” said Clicks’ non-executive director Nonkululeko Gobodo during an interview on“We understand that people are angry and are protesting but the fact that our staff have now gone through this trauma of these violent attacks within our stores is really unfortunate,” she added.
The outrage and protests against Clicks started after the company ran an advertisement on its website last week which showed a black woman’s hair and described it as being “dry, damaged, frizzy and dull” against that of a white woman's hair, which was described as “colour-treated, fine, flat and normal”.
The EFF said the advert had racist undertones and called for those who approved the running of the advert to be fired. The party vowed to shut Clicks operations for this week as its members embarked on protests across the country, causing damage to some of the stores.
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