“I was thrilled to receive an email from Peloton that they automatically credited me the difference on the original bike and offered me an opportunity to purchase the newer bike,” said Jodi Burns, a 41-year-old director of sales for a travel company in Miami. “I equate it to when you’re going to purchase a new car, and if there's a newer model, you’d want the newest model because you want to retain the value you paid.
But Peloton’s tactic of announcing the new products, and the limited upgrade or exchange options for customers, left many who don’t fit in the return eligibility window seeing red. In addition to not qualifying for the refund, owners of original bike and treadmill models won’t be able to access the new features and technology that come standard on the new equipment, including pairing an Apple Watch with your activity on the Bike+ and a rotating touchscreen.