Cruise operators took a deep bruising from COVID-19, but history says they will recover

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Cruises won't be permanently hurt by COVID-19, history suggests. They'll flourish again:

This article is part of a series tracking the effects of the COVID-19 pandemic on major businesses, and will be updated.

“ “What has been demonstrated time and time again, from various outbreaks and epidemics, is that people have a short memory.” ” Take 2019 as an example. Even after a year that saw a shipyard accident that reduced the earnings outlook, a gastroenteritis outbreak, a Trump administration ban on cruises to Cuba, worries of rising fuel costs after an attack on a Middle East oil refinery and a negative earnings effect because of Hurricane Dorian, Royal Caribbean’s stock still managed to reach a record close on Jan. 17.

Add to that the possibility of being trapped at sea, if another onboard outbreak occurs. But that hasn’t stopped people from taking cruises after disease outbreaks in the past. What makes the cruise industry different that others in the travel business, is that the U.S. government’s Centers for Disease Control and Prevention has direct control over when ships can set sail.

Cruise companies are considering many changes in how passengers are boarded and to the onboard experience, to make their guests feel safer. Dr. Andrew Coggins, Jr., a professor at Pace University’s Lubin School of Business, said cruises will be cleaning more, reducing capacity, spacing out the restaurant, beefing up the filtration systems and using ultraviolet cleaning tools.As WorldClinic’s Dr. Lang says, buffets are a great way to pass viruses and other respiratory diseases.

 

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Even so, I can't bring myself to invest in cruise lines. I simply don't understand what would motivate someone to go on a cruise even during normal times.

No thanks.

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