Spanish gazpacho sets out to conquer the world

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Long a staple of the Spanish diet, gazpacho — the chilled soup made from a puree of tomatoes and other vegetables — is gaining space on supermarket shelves further afield in Europe and beyond.

While the dish is a speciality of Andalusia in southern Spain, the country’s three top producers of gazpacho are all based in the neighbouring region of Murcia, which is often called “Europe’s orchard” because it is a centre of fruit and vegetable production.Alvalle, a unit of PepsiCo which along with Garcia Carrion and AMC Natural Drinks account for nearly three-quarters of the world’s industrial production of gazpacho, was the first to make major inroads abroad.

Machines crush, wash and filter thousands of kilos each day at AMC’s sprawling gazpacho plant in Murcia, the capital of the region that shares the same name.Trucks loaded with barrels holding a thousand litres of extra virgin olive oil circulate between refrigerated tanks containing 25,000 litres of gazpacho.The liquid is then poured into cardboard bricks decorated with pictures of bright red tomatoes which are folded by sophisticated machines at a frantic pace.

 

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