"Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life," the actress-singer wrote.
Going forward with the mission-driven beauty brand's very first sale, one percent of annual sales on Rare Beauty products in addition to funds raised by partners will benefit the fund, which plans to raise the $100 million goal over the next 10 years. . "Our goal is ambitious. We want to raise $100 million for mental health in the next 10 years," said Scott Friedman, CEO of Rare Beauty, in the release. "With the launch of the Rare Impact Fund, we will create one of the largest philanthropic efforts focused on mental health in the world. The funds will go toward increasing access to mental health services, particularly for underserved communities.
2 Corinthians 11 13For such people are false apostles, deceitful workers, masquerading as apostles of Christ. 14And no wonder, for Satan himself masquerades as an angel of light. 15It is not surprising, then, if his servants also masquerade as servants of righteousness...