, the label by cult-favourite designer A Sai Ta, means a few different things. For one, it is obviously a reference to its designer’s name, but, according to the brand’s Instagram bio, it can also be interpreted as an acronym that stands for “AS An Idea” or “Activate Spirit Achieve Independence”. Now, the innovative label has a newly important meaning behind it: to “Actively Stand Against Injustice”.
The message comes together with the release of a poster featuring a photograph from the cover of the first international edition of, and features four gorgeous ASAI models -- Aaliyah, Imani, Blesnya and Elibeidy -- accompanied by quotes that they have chosen or written to represent their feelings. "Regardless of the differences that might exist between you and others, always treat everyone the way you would like to be treated if you were in their shoes. You’ll never regret being kind," reads Blesnya’s quote. Aw, sweet.
Each poster will cost £25, and all profits from the sales will be donated to charity funds, two of which were chosen by the models themselves. These are: Doctors Without Borders, Jompeame , Black Minds Matter, and the European water research project AQEM., A Sai was similarly focused on finding the uplifting in the midst of tragedy: “I think when you see war you just see terror, pain,.” he said. “I wanted to show the softer side, and love and emotion [that exists during] conflict.