Will the pandemic see Telus Health find its footing?

This translation has been automatically generated and has not been verified for accuracy.Despite Telus’s big ambitions for the health-care business, Francois Gratton – executive vice-president at Telus and group president of Telus Health and Telus Quebec, seen here in his home office in Montreal, June 5, 2020 – shies away from quantifying the size of the potential opportunity.The coronavirus pandemic has caused a surge in demand for Telus Corp.

That left Telus scrambling to recruit and interview enough doctors and nurses to meet the surge in demand, as well as to train them on how to use the platform. The company also worked quickly to add video-conferencing capabilities to its electronic medical-records platform, so that the 26,000 doctors who use the system can also conduct virtual visits through it.

Over the past decade, as BCE and Rogers Communications Inc. have poured money into media and sports, Telus has injected $3.2-billion into its health subsidiary. “We decided that a big differentiator for Telus would be the health-care sector,” Mr. Gratton says, “that health would be our ‘content strategy,’ if you will, as others were focusing on content, sports and entertainment.”

Despite Telus’s big ambitions for the health-care business, Mr. Gratton shies away from quantifying the size of the potential opportunity. But on Telus’s most recent quarterly earnings call, Mr. Entwistle offered some clues. For employers looking to reduce absenteeism among its staff, the upside of virtual care is “absolutely massive,” Mr. Entwistle says.

“It’s always been kind of frustrating that they lump so much in that one revenue line," says Dave Heger, a communication-services analyst at Edward Jones. He’s hopeful that more details will emerge as the company prepares to spin out Telus International in an initial public offering over the coming months, a plan it said last December would occur within a year or two.

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