“I’ve always envisioned Nestlé as the ideal partner and have enjoyed getting to know their team, their vision and their values. I also spent time talking to the founders of another like-minded wellness company whom I respect, to see who they thought was a good fit for their organization, and they felt Nestlé was the ideal partner as well.
Vital Proteins complements NHSc’s other vitamin, mineral, supplement and wellness brands, including Atrium Innovations, Garden of Life, Pure Encapsulations and Persona. “This is an exciting opportunity for Nestlé Health Science to enter a growing area of nutrition with a successful brand,” said Greg Behar, CEO of NHSc.
Board member and investor Brett Thomas, co-founder and managing partner of CAVU Venture Partners, credits much of the company’s success to Seidensticker’s leadership. “Kurt was a visionary founder who set out not only to create a category but to define a lifestyle—and we were believers,” said Thomas. “It was this passion, paired with his exceptional leadership skills and clear ability to execute that ultimately drove the brand’s success.
“It speaks volumes about Vital Proteins as a wellness platform and moreover Kurt as a leader that such a great strategic partnership was formed amidst all the uncertainty in the world,” added Thomas. Since the outbreak of the pandemic, Vital Proteins has seen a. “Consumers are now even more focused on their health and well-being in the midst of this pandemic.
To support the growth of the business, Nestlé plans to explore geographic and product expansion while maintaining the elements of the Vital Proteins brand that make it popular among consumers. Vital Proteins’ 150 unique products are sold across 35,000 retail doors in North America and Europe, including Whole Foods, Costco, Target, Walgreens and Kroger.
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