He said being “punitive” or “legislative” in the approach did not help because “as coercion and force go up” you get a “breach in trust” - and then you “lose the most valuable asset there is, and that’s cooperation”.
“Adherence will also improve if local leaders, faith leaders and civic society leaders” are involved in spreading messages for behaviour change, he added. Tomlinson said while we have already witnessed “remarkable changes in behaviour in South Africa”, more will be needed going forward, relying on what he called “the professors of the street - people who know their community needs and how to get there”.
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