Blake Mycoskie found himself adrift a few years ago after selling a 50% stake in Toms, the shoe brand he founded that matches every pair sold with a pair donated to a person in need. Goal-oriented by nature, Mycoskie had been working 80 hours a week since the age of 19—he launched his first company, a dry cleaning service, not long after leaving college—and he was having a hard time slowing down. He picked up mountain climbing and even got into racing cars.
“None of this is rocket science—it’s not biohacking or way-out-there thinking,” adds Mycoskie. “It’s everything you’ve heard of but for some reason don’t do.” Take sleep. “We’ve all heard that high performers are getting good night sleeps,” he says. “Do most people optimize their sleep? No. Digital devices get in the way or how they prepare for bed gets in the way. We’re not giving you anything that’s radical, but we are giving you a radical way to learn something and adopt it.
It hasn’t escaped Mycoskie that Madefor is a new entrant in the already crowded wellness space, but he and Dossett have designed the program to be different. For starters, it’s analog. “All the apps, I’m not shitting on those,” Mycoskie says, “but I don’t think science has shown they’re as effective in changing your life as they are at selling you another thing to put on your phone.
Naturally, movement is part of the Madefor program. Mycoskie is a devoted surfer, and he spent a lot of time in the water in Cabo San Lucas riding out the early part of the lockdown at his home there, with his two young kids and ex-wife, Heather. They recently divorced, consciously uncoupling with the personal guidance of Katherine Woodward Thomas, who wrote the book on the subject. Madefor officially launched on March 4, just as the coronavirus began impacting North America in a major way.
BlakeMycoskie Feed the Beast “The Au Pair Nightmare” movie premiere Sunday May 17th 8/7c lifetimetv