Quite the opposite, actually.
Six months ago, nobody could have predicted that by early April 2020, this blue planet would’ve properly soiled itself. To whatever extent sport matters in the wider context, every sport is devastatingly affected in ways never imagined. Even if some organisations, like the All England Club of SW17 in London, did have the prescience to purchase pandemic insurance coverage, this is no proverbial “rainy day”. These catastrophes are impossible to plan for.
The ARL had $20 million or thereabouts in the bank before News Ltd pulled the trigger on its April Fool’s Day devilry in 1995. The “war” properly Starkly, it was a term of the marriage agreement that News Limited owned the right of first refusal, and the right of last bid over every form of rugby league broadcast rights - defined to include television, pay TV, radio and internet rights, as well as types of audiovisual dissemination not even conceived of in 1998, such as Netflix and Facebook - until 2023: TWENTY-FIVE years.
The AFL’s broadcast revenues were a multiple of the NRL Partnership’s. The AFL, of course, wasn’t smothered by contractual obligations to News Ltd, the effect of which was the NRL Partnership was forced to undersell its rights, year on year on year. That’s not to say questions shouldn’t be asked after an examination of the ARLC's financials, released last February. Since 2010, total game revenues and the commission’s net assets have slightly more than tripled, whereas aggregate payments to NRL clubs have more than quadrupled.
sportslawyer7 Great article. People forget how popular rugby league had become in the early 90s and the adverse impact that the Super League war had on the game.
sportslawyer7 One of the most dangerous persons on the planet. Tries and succeeded with political bias
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