This is because they can accumulate them across the various Discovery products. There are also more partners to redeem the miles as well as the ability to exchange them for cash. But is the system fair and are customers happy with it?Dinesh Govender, Discovery Vitality CEO, claims that the hype over Discovery Miles offered on the credit card is what fanned the idea to roll it across its products.
“The reason they change is that they are not making money or its costing too much to maintain. If you change them then customers don’t use them as much. You can then generate more animosity but these programmes would go out of business if every one of us redeemed our points.” Govender explains: “With Discovery Miles you can still earn in the same way through personal health, saving money and good driving goals.
“It’s like a lottery system,” says Govender. “But you always win at least 50 points and up to 150 points.”The company said that children will be able to look forward to “interacting with various age-appropriate health and fitness activities” and “earn their own Discovery Miles for moving more, understanding their health and eating more healthily”.
However, Govender maintains that most of the problems have been related to Discovery Miles being exchanged or used with new partners, such as Makro and Uber. He adds: “Individual issues with Makro and Uber have cropped up from time to time. Or to be more cynical, some offers are just there to increase membership and then eventually cut back. There also seems to be a move away from just behaviour-based rewards, to product sales.
Discovery can take their racist corporation and go fukc themselves.
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