Author:Dhani MauUpdated:Jan 28, 2020Original:Jan 28, 2020In the skin-care community, vitamin C and retinol are widely considered to be the two most legitimately effective ingredients available. This has led many of us who crave more youthful, even-toned skin to stock our medicine cabinets with serums and creams containing them, and thus, many brands to launch products in which they feature prominently.
He saw an opportunity to do better, but not without some help. He called up Molly Crana, a commercial fashion and beauty photographer he'd worked with a handful of times. "'What do you think of this situation? Isn't this insane?'" he recalls asking her. "When you're in the bulk manufacturing stage, it's easy to remove exposure to oxygen and UV light; the hard part is getting it from the big vat into a bottle without exposing it to oxygen and air," Gaul explains. "That was the big engineering hurdle we had."
I've used the vitamin C serum myself and while I haven't had it long enough to say it's made a huge difference in my skin, I can say that the feeling of putting it on is unique in a couple of ways: One, unlike another very popular and expensive vitamin C serum I've used, it's pretty much colorless and doesn't smell bad.
Yes, the science is important, but let's be real, so is cute packaging, which is where Crana saw a real opportunity to target what you might call a post-Glossier consumer. "I photograph a lot of skin-care brands, beauty brands, and I had become fatigued by looking at all this packaging that just felt the same and it felt like it was pandering to a lowest common denominator of women who just wanted something pretty for their shelves," she says.
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